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Let’s all be honest for a moment- Velveeta is DELICIOUS. But all these trendy diets make people feel self-conscious about the groceries they’re buying. So Velveeta is helping bring all those judgemental shoppers down off their high, organic, non-GMO horses.

Packaging Instructions

Discreet shopping pointers located underneath the nutritional facts section.

Shopping Cart Signs

Just some subtle reminders that “real” doesn’t always mean better.

 

“Real” Cow, Real Velveeta

This not-so-understated queso dispenser can be found at every football stadium for all your cheesy concession needs.

CREDITS

Donghoon Lee AD

Rodd Naimi CW